With iconic hotels like the Burj Al Arab, Jumeirah has set new standards for defining luxury.
During my tenure at the studio Eight Inc.,
I served as a senior product designer for a period of four months.
A couple aiming to stay at Al Qasr had no availability.
They needed to be at the same hotel as friends and opted to join the waitlist.
A couple had planned a beach holiday at Al Qasr but found no availability.
Instead, they discovered the opportunity to stay at Burj Al Arab, located just 0.2 miles away.
A family of six, seeking to stay at Al Qasr but facing unavailability, opted for a larger room at Burj Al Arab, accommodating all family members.
A different family of six, with a specific room type in mind but encountering unavailability, chose a larger room that met their needs.
Blocked Booking Journeys:
Users faced the abrupt end of their booking journey when their preferred hotels or rooms were unavailable.
Redirecting users to the homepage without presenting alternative options led to user frustration and a drop in user engagement.
Missed Revenue Opportunities: Lack of up-selling and cross-selling opportunities during unavailability presented a missed revenue generation opportunity for Jumeirah.
Leveraging Existing Components:
The solution needed to leverage existing components from the design system.
It should seamlessly integrate into the current user experience journey without introducing major disruptions.
It had to be delivered within the two-week sprint timeline.
The user has the option to change their dates or join the waiting list. Additionally, we've integrated location functionality to display the closest hotels.
When the user is going through the waiting list, they have the ability to view all available rooms and can choose to join the waiting list or change their dates.