As the Sole Product Designer at Livetree, I embarked on a captivating journey to create an accurate brand identity and user-centric platform. My first step was to understand our users.
avatars when our users would create a new account
Rooms cards that could be customized by our users
My task was to design a platform where users could dive into rooms, meet like-minded individuals, and watch, share, and connect.
The community's activities powered the platform, emphasizing watching, sharing, and connecting as primary interactions.
Key user expectations for the platform included no scrolling, tailored content, community participation, investment opportunities, earnings, blockchain integration, and fostering a sense of community.
Leveraging Livetree's architectural vision, I began working on wireframes.
After establishing the branding and defining the platform's architecture, I focused on creating a UI style guide to maintain design consistency.
Working with teams in Poland and Ukraine, I developed a design system to minimize the creation of new components.
Scalable modules ensured consistency across components, helping developers work seamlessly on a tight deadline.